The Internet of Things (IoT) is a trendy topic for companies. IoT is seen as the basis for digital, data-based business models. IoT-based, digital business models promise new opportunities for revenue generation and customer retention. The challenge here is to successfully implement economically successful IoT business models in companies. Minimizing risks and working in a customer-centric way succeeds with special methods and approaches, for which, however, new IoT business models are required.

The new advanced certificate course Digital Business Models - Thinking in IoT-based business models and developing them in a customer-centric way at Karlsruhe University of Applied Sciences in cooperation with Bosch Engineering deals with IoT business models - from the idea to a valid business model, prototyping and creating decision-making bases.

The goals of this certificate course are

• the examination of methods with which entrepreneurial opportunities in the IoT environment can be identified and elaborated in a structured manner,
• dealing with an iterative approach to business model development, for, among other things, effective risk management,
• acquiring a skillset that can be used to confidently initiate and actively shape innovations within the company,
• to learn how customer requirements and knowledge can be used and gradually developed for the development of innovative business models,
• to be able to structure one's own innovation process after the course and to apply the methods learned.

The continuing education takes place over three days. The first two days deal with the topic of business model innovation. The 'IoT Business Model Builder 2.0' serves as the basis (framework developed by Bosch.IO in collaboration with the University of St. Gallen and the Industrial Internet Consortium (IIC)). The complexity of business model development in the Internet of Things is made manageable and structured with this framework.
The third day revolves around the topics of prototyping and evaluation. Discussed here will be customer engagement and prototyping as well as evaluation and decision support.

Target group:

• Decision-makers and executives with a passion for innovation who want to take advantage of the opportunities offered by the Internet of Things for their companies.
• Employees with a technical background who want to learn about the business perspective of the Internet of Things.
• Employees with a business background who want to learn more about the potential of the Internet of Things.

Didactics:

The seminar is designed to be interactive. For each topic block there is a short introduction followed by a discussion in the whole group. Using real-life examples, participants learn about the structured approach and tools. Afterwards, they have to apply what they have learned in practice in moderated small groups. At certain points in time, the groups present their results.

The Corona Decree for Higher Education and the Arts has expired at the end of April 2, 2022 after the legal basis for the previous measures has been lifted by the federal government by amending the act on the prevention and control of infectious diseases (IfSG). This means that it is possible to have unrestricted in-person study operations at the HKA. The State's general Corona regulations will now apply.